3D commerce
A live sportswear experience where teams design kits in a browser-based 3D flow—built around trust, variant clarity, and conversion-focused merchandising.
Configurator-led sportswear commerce with club flows and premium customization.
Teams abandon custom kit purchases when variant previews feel abstract and trust is low before checkout.
Mapped sport-specific IA, transparent pricing cues, and configurator entry points aligned with EU production positioning.
A clearer inspiration → design → order path that mirrors how premium sportswear brands convert online.
